About Us

Our mission at Zing Instruments is to help 1 million people play music and connect with their inner Zing. We cover every aspect of playing: from buying gear, improving technique, recording and gigging all the way to marketing and promoting your badass 🙂

Zing Staff

All our writers are experienced musicians and have the battle scars to prove it! We're based in Kingston Upon Thames, South West London.


Ged Richardson

Ged Richardson

Editor-In-Chief / Founder

Ged's a guitarist for London based gypsy jazz band Crazy Rhythm. When he's not ripping up and down the fretboard, he's tinkering with his Campervan.

Fave music: Gypsy Jazz, Blues, Indie, Hip Hop, Dylan.


Will Mowatt

Will Mowatt


Will is a multi-instrumentalist and our go-to guy when it comes to guitar gear. When he's not jamming he's writing about science fiction.

Fave music: Metal, Rock, EDM


Roz Bruce


Roz is a music teacher and our go-to person for anything music theory! When she's not teaching or writing for Zing, Roz writes and plays in alternative/ psyche /art rock band The Roz Bruce Infusion.

Fave music: Alt / Psyche / Rock



Patrick McGuire


Patrick McGuire is a writer, musician and human man. He lives in northern New Mexico, creates music under the name Straight White Teeth, and has a great affinity for dogs and putting his hands in his pockets.

Fave music: Indie


Ben Long


Ben is bass guitarist and songwriter for alt rock band Stateline Road. When he's not jamming, he's watching his beloved Man City.

Fave music: Indie, Alt Rock

Marketing Team


Sam Astill

SEO & Content Manager

Sam looks after the SEO and content marketing side of things. When he's not deep in content, he's listening to Kasabian. 

Fave music: Alt rock


Allyn Alda

Marketing Manager

Allyn looks after social media and building our brand presence. When she's not tweeting she's hanging out in Barcelona. 

Fave music: Pop, indie

Got a question for the team? Ping us an email to ged@zinginstruments.com

Want to hang out? We're at Richmond Road Studios, Kingston Upon Thames, KT2 5BX.