About Us

Zing Instruments, or ‘Zing’, was created by Ged Richardson to itch his own scratch. He was fed up reading terrible blogs about playing and buying gear, written by some cheap copywriter who wasn’t a musician and had no clue of what he or she was talking about. Ged thought it was time to make a change, and started Zing Instruments in 2017 to do things proper. 

At Zing Instruments we write incredibly in depth, well researched, best-on-the-internet type guides to playing music and buying gear. We’re borderline obsessed about giving value to our readers (fellow musicians like us).  


All Zing’s writers are working musicians with their own bands / projects. We want people who know what they’re talking about, not some gun for hire copywriter who is writing insurance blogs alongside ours 🙂 We write and research in coffee shops, co-working spaces and anywhere there’s a wi-fi connection across the length of breadth of the UK. 

Ged Richardson

Ged Richardson

Editor-In-Chief / Founder

Ged’s the founder of Zing and guitarist for London based gypsy jazz band Django Mango. When he’s not ripping up and down the fretboard, he’s tinkering with his Campervan.

Fave music: Gypsy Jazz, Blues, Indie, Alt Rock, Hip Hop

EmailTwitterDjango Mango FB Page


Roz Bruce

Editor / Writer

Roz is a music teacher and our go-to person for anything music theory! When she’s not editing or writing for Zing, Roz writes and plays in her rock band.

Fave music: Alt, Psyche, Rock

TwitterRoz Infusion Infusion FB Page

Will Mowatt

Will Mowatt


Will is a multi-instrumentalist and our go-to guy when it comes to guitar gear. When he’s not jamming he’s writing about science fiction.

Fave music: Metal, Rock, EDM


Patrick McGuire


Patrick McGuire is a writer, musician and human man. He lives in northern New Mexico, creates music under the name Straight White Teeth, and has a great affinity for dogs and putting his hands in his pockets.

Fave music: Indie


Ben Long


Ben is bass guitarist and songwriter for alt rock band Stateline Road. When he’s not jamming, he’s watching his beloved Man City.

Fave music: Indie, Alt Rock

Sam Griffo

Sam Griffo


Sam is a writer, mother, piano player and avid book reader. When she’s finished running around for the day, she loves to build Lego. 

Fave music: Pop, Classical

Marketing Team


Sam Astill

SEO & Content Manager

Sam looks after the SEO and content marketing side of things. When he’s not deep in content, he’s listening to Kasabian. 

Fave music: Alt rock


Allyn Alda

Marketing Manager

Allyn looks after social media and building our brand presence. When she’s not tweeting she’s hanging out in Barcelona. 

Fave music: Pop, indie

Where We Are 

Our base is Kingston Upon Thames, a cultural hotspot in it’s own right: home to Ronny Wood, Hollyfield School (where Eric Clapton went to school), Eel Pie Island (popular location for Blues Invasion gigs in the 1960s) and lots of other musical references. We’re surrounded by lots of Beatles references too – Esher is up the road, where George Harrison lived. In fact, the Beatles would have driven through Kingston in their psychedelic Rolls Royce on the way to Abbey Road studios.

Got a question for the team? Ping us an email to [email protected]